YESTERDAY’S THINKING WON’T BUILD TOMORROW’S BUSINESS.
A decade after Royston Guest’s original bestseller, Built to Grow Rewired has been rebuilt for the realities of business today.
“
THE FUNDAMENTALS STOOD THE TEST OF TIME.
THE THINKING KEPT EVOLVING.”
ROYSTON GUESTAuthor, Built to Grow Rewired
The story behind Rewired
Ten years ago, I wrote Built to Grow to help ambitious business owners and leaders build businesses capable of accelerated, sustained and profitable growth.
The fundamentals that underpinned that thinking still stand strong.
But the world we're applying them in has changed dramatically.
So I went back.
I challenged the assumptions. Pressure-tested the thinking. Kept what still stands strong. Rewired what needed to evolve. And added what today's business owner and leader simply cannot afford to ignore.
The result is
BUILT TO GROW
Not change for change's sake.A blueprint for building a business that grows faster, scales beyond you and is built for the realities of business today.
Start Your RewireThis isn't Built to Grow with a few new chapters.
It's the business growth blueprint — rebuilt, reimagined, and REWIRED for the next decade.
- 10 years of new thinking, learning and real-world application — shaped by another decade working shoulder-to-shoulder with business owners and leadership teams.
- A fundamentally different business landscape — rewritten for a world of AI, relentless change, increasing complexity, economic uncertainty and constantly evolving customer and employee expectations.
- Introducing the B.O.S. — Business Operating System™ — a major new blueprint connecting aspiration, purpose, strategy, leadership, culture, organisational capability and commercial performance into one integrated system for growth.
- 7 completely new chapters — including six dedicated to the Business Operating System, plus Chapter 0: Rewire Yourself, exploring the mindset, beliefs and psychology behind building a successful business.
- 22 chapters versus the original 15 — significantly expanding the scope, depth and practical application of the original bestseller.
- NEW: Discover how grown up your business really is — a powerful new diagnostic to identify where your business sits on its growth journey, what's holding it back and what needs to change to reach the next stage.
- An enhanced Strategic Growth Framework — evolved from nine to ten strategic focus areas, with ESG added alongside deeper thinking around Measures That Matter, data-led decisions, execution and performance.
- New and enhanced frameworks, models, tools and exercises — turning the book from something you simply read into a practical playbook you can apply.
- The new Built to Grow Rewired Toolkit and Coach — designed to take the learning beyond the book and help leaders turn the ideas, frameworks and thinking into action.
- A new promise: not simply how to build a bigger business, but how to “Build a Business That Grows Faster and Scales Beyond You.”
Ultimately, it's about more than growth. It's about building a better business that creates more freedom, more choice, more opportunity — and more life.
It retains the simplicity, practical thinking, anecdotes and tone that made the original so powerful, while adding a decade of learning, fresh thinking, models and practical tools that make it even more relevant today.
Kevin HowseChief Commercial Officer, Simms International
